One of the biggest lies people tell themselves is this;
"I'll sort that area of my life out later"
But, later never comes.
It's the same story on repeat.
"I’ll focus on my health once work slows down"
“I’ll put more time into my marriage after I hit this financial milestone.”
“I’ll spend more time with my kids when they’re older and I’m less busy.”
My friend, life doesn't wait.
I'm Done Waiting!Are you living a
Life By Design Or Default?
Life By Default
✘ Something’s missing (you can feel it).
✘You’re ticking boxes, still feeling flat.
✘ Surrounded by people, yet on a different page.
✘ Feeling a little lost and not sure where you are heading.
✘Direction foggy. Vision buried under busyness.
✘Old beliefs + behaviours keeping you small.
✘Autopilot on. Momentum off.
✘ Sick of your own stories.
✘ Hitting goals without feeling fulfilled.
✘ Asking, “Is this all there is?”
Life By Design
✔ Deeper fulfilment. More flow.
✔ Passion + purpose you can feel in your body.
✔Alignment across work, relationships, health, self.
✔ Barriers, beliefs, and blind spot, seen and cleared.
✔ Clarity on what you want. Certainty in what to do.
✔ Execution becomes easier, cleaner, consistent.
✔ You tap your full, unborrowed potential.
Introducing:
Life By Design
A 12 week live program for people who are done living on Default and ready to build a Life By Design™.
No fluff. No bypassing. Just the tools, systems, and conversations that actually stick, in your body, business, relationships, and life.
For those willing to do the work, this is where things shift.
Starts Jan 15th
Life By Design
What's Included:
12 x Weekly Workshops
The step by step architecture to break out of Default and design your unique Life By Design. Here is where we look at every pillar and give you the system to bring it to life.
12 x Weekly Live Q&As (Hot Seat Coaching)
Bring your real challenges to the table. Get direct, no BS coaching that cuts through blind spots and sends you back into life with your next right move.
Weekly Journal Prompts
Targeted questions to pull the invisible into the light, so you see the patterns that have been running you, and rewrite them with clarity.
Weekly Integration Exercises
Because insight without action is just noise. These practices lock the change into your nervous system so it sticks when life gets messy.
Private Online Community
A crew of real humans walking the same path, supportive, accountable, and zero fluff. The opposite of “Facebook group ghost towns.”
What makes
Life By Design
Different?
I built the program I wish I had when success looked good on paper but felt empty.
It compresses 20+ years of coaching, hard lessons, and world-class tools into a clean system, truth over comfort, results over noise.
The Architecture
of a Life By Design.
When I look around, I see men and women who did everything they were told. Built careers. Raised families. Ticked the boxes.
From the outside, they’ve “made it.”
Scratch the surface and it’s a different story. Stress is eating them alive. Relationships feel like housemates under one roof. Health is barely holding on. Worst of all, they’ve started to believe this is just life.
That’s Default.
✗ Busy but hollow.
✗ Successful but disconnected.
✗ Comfortable but numb.
What I’m here to bring out is the opposite: aliveness.
Waking up with purpose. Energy in your body. Presence in your relationship. Looking your kids in the eyes and knowing you’re really there.
That’s where the Architecture of a Life By Design™ comes in.
Most people are one trick ponies. Or they pour into one area while the rest quietly cracks.
- Profits fuel freedom, but without Purpose the money feels hollow.
- Purpose lights you up, but without Performance you won’t have the stamina to live it.
- Partner and parenting bring love beyond measure, but without Personal Growth the relationship stagnates.
- People give belonging, but without Profits you’re too stressed to be present.
- Personal Growth wakes you up, but without likeminded People it feels lonely.
See the pattern? Drop the ball in one area and it drags the others down. Elevate one and it pulls the rest up.
My mission is simple: help people stop living on Default and build a structure that holds. To align Profits, Purpose, Performance, Partner, People, and Personal Growth so life feels as good on the inside as it looks on the outside.
No fluff.
No bypassing.
Just the architecture that makes real change inevitable.
I’m Blake (BWT),
a high performance lifestyle coach based in Byron Bay.
For over two decades I’ve coached thousands, from founders and athletes to everyday legends, helping them break free from blind spots, barriers, and limiting beliefs to build a life they’re proud of.
My toolkit blends breathwork, hypnosis, parts work, relationship coaching, NLP, psychedelic integration, and straight, honest conversation. I speak plainly, coach deeply, and prioritise truth over comfort, because that’s love in action.
I’ve lived both sides. I know what it’s like to chase success on Default, to build, burn out, go bankrupt, lose it all, and hit rock bottom. I know the emptiness of external wins without inner fulfilment. And I know what it takes to rebuild, sharper, stronger, and aligned.
That’s where Life By Design™ was born.
Most people live on Default...
Waking up and running unconscious patterns: overwork, distraction, shallow connection, numbing habits.
They look “successful” but feel disconnected, from their body, their partner, their kids, themselves.
On Default, life feels busy but hollow. Chasing. Reacting. Surviving disguised as success.
Life By Design is the opposite.
It’s clarity, alignment, and intention. A regulated nervous system, connected relationships, and choices that reflect your deepest values.
It’s not perfection, it’s presence. A life that feels as good on the inside as it looks outside.
Life By Design is discipline without burnout. Intimacy without fear. Success without emptiness. Freedom, earned.
I’ve walked this path. I’ve trained with world-class teachers, tested the tools, and built a system that works, not in theory, but in the chaos of real life.
Life By Design isn’t a tagline, It’s how I live.
And it’s what I help every client create when they’re ready to stop living on default and finally own the life they came here for.
What People Are Saying...
Matt Schmidt
"Since working with Blake I’ve learnt the skills to apply to my life such as self awareness, self discipline, resilience, grit, determination, accountability through daily and weekly challenges from a genuine down to earth human being whose been through the fire and come out the other side better for it."
Liam O'Donnell
"I am wildly grateful to have someone like him in my life. The group programs that he creates are excellent, the content is second to none it really is up there with the elite. He really helps move the needle. If you are experiencing any challenges in your life then I really encourage you to connect with Blake."
Toni Gam
"Blake has constantly exceeded my expectations and challenged me in all the ways I’ve needed. If you’re looking to open your mind, be held accountable, connect with amazing like-minded people on a similar self-development journey, and create changes to live a life that’s in alignment with your values, then I couldn’t recommend it enough."
Beth Mattingly
"Blake's programs have literally changed my life! Blake has created a safe space for like minded people to connect, share and grow. It was pretty incredible to be part of a collective who were so open, vulnerable and supportive every step of the way. His work has taught me that anything is possible. For the first time in years, I feel like I’m actually living!"
Stacey Chagas
"I came in lost, broken and lived in a constant state of fear. Through this course I have learnt so much about me and know now that I have everything I need in me already, I am not lost, there is nothing missing. I felt safe and held and supported. That is a feeling I’ve never felt before. I am now so excited for my future because with the knowledge and tools I have, I know it will be so much happier and more fulfilling. "
Steph Palmese
“The personal toolkit is overflowing with new ideas and strategies I can continue to use and share with others. Blake is a knowledgable, warm-hearted, enthusiastic, down to earth, genuine coach. Within the first week of the program you witness and feel just how passionate he is about living by design and it is infectious! I'm so grateful for all that I have learnt and am very proud of the person I have become."
This is for you if...
✔ You’re done living life on default and ready to rip through excuses that have kept you stuck.
✔ You know you’re capable of more, and you’re ready to back it with ruthless execution, not half effort.
✔ You want success that isn’t one dimensional. You refuse to be the person who kills in business but loses his marriage, or the one who’s fit but emotionally absent.
✔ You’re prepared to raise your standards across every P, Profits, Purpose, Performance, Partner, People, and Personal Growth, because “winning in one area” isn’t winning.
✔ You’re willing to be called forward, challenged, and stretched, even when it stings, because you’d rather face truth than live a lie.
✔ You thrive in accountability, demand excellence of yourself, and want to be surrounded by others playing at the same level.
It's not for you if...
✘ You’re fine being average, coasting on autopilot, and convincing yourself “it’s not that bad.”
✘ You want hacks, shortcuts, and dopamine hits instead of habits, discipline, and structure.
✘ You want to talk about your problems more than you want to solve them.
✘ You need to be dragged, rescued, or handheld, this isn’t daycare, it’s high performance.
✘ “Too busy” is your default line, because we both know it’s a story, not the truth.
✘ You’d rather protect your comfort than pursue growth, even if it means staying stuck in the same loop for the rest of your life.
