You’ve outgrown the version of you that got you here;
What’s next requires an upgrade to how you think, lead, live, and operate.
Life By Design™ helps high performing founders master themselves & build a life where every area is world-class.
I'm Ready!Are you living a
Life By Design Or Default?
Life By Default
✘ You’ve built a strong life, but you know it could be sharper, cleaner, more aligned.
✘ You’re operating at 70-80% of your real potential (and you feel the gap).
✘ Growth is happening… but it’s unstructured, inconsistent, and internally noisy.
✘ You’re surrounded by people, yet few truly meet you at your depth or standards.
✘ Direction isn’t lost, it’s just not crystal clear. There’s a higher level calling.
✘ You’re successful on paper, but something in your system feels slightly off.
✘ Old habits, patterns, and identity edges are slowing your evolution.
✘ You’ve outgrown parts of your life… but haven’t fully stepped into the next level yet.
Life By Design
✔ Every area of life; work, relationships, health, friendships, rises to your highest standard.
✔ You lead from clarity, groundedness, and self-mastery instead of reactivity or noise.
✔ You operate with a clean nervous system, unshakable direction, and world-class execution.
✔ Your environment, habits, relationships, and identity all reinforce your next level.
✔ You remove old patterns, blind spots, and emotional residue that kept you capped.
✔ Your growth becomes predictable, strategic, and internally driven, not reactive.
✔ You feel aligned, powerful, and switched on, not just achieving, but becoming.
✔ You build a life that reflects who you truly are, world-class, intentional, fully alive.
Introducing:
Life By Design
Life By Design™ is a 12-week live journey with no fluff and no surface-level fixes.
It’s a complete, structured system that helps high-performing founders master their internal world; identity, energy, behaviours, relationships, environment; so every part of their life operates at a world-class standard.
This is where founders and business owners refine their edge, recalibrate their direction, and build a life that actually reflects their potential.
Intentional. Powerful. Aligned.
Starts Jan 15th
Life By Design
What's Included:
12 x Weekly Workshops
Inner-world mastery + outer-world creation, clarity, identity, behaviours, energy, purpose, performance, relationships, lifestyle.
The full blueprint for a life that actually works.
12 x Weekly Live Q&As (Hot Seat Coaching)
Bring your real challenges to the table. Get direct, no BS coaching that cuts through blind spots and sends you back into life with your next right move.
Weekly Journal Prompts
Strategic questions that sharpen your awareness, reveal unconscious patterns, and align your actions with the life you’re building.
Weekly Integration Exercises
Because insight without action is just noise. These practices lock the change into your nervous system so it sticks when life gets messy.
The Life By Design™ Community (High-Calibre Founders Only)
A private space for people playing at your level, not spectators, not dabblers.
You’ll be surrounded by peers who hold a high standard, speak the same language, and accelerate your evolution.
What makes
Life By Design
Different?
I built the program I wish I had when success looked good on paper but felt empty.
It compresses 20+ years of coaching, hard lessons, and world-class tools into a clean system, truth over comfort, results over noise.
The Architecture
of a Life By Design.
Most founders can dominate one arena.
Very few can hold all of them at a world-class standard.
Business thriving.
Body regulated.
Relationship alive.
Inner world clean.
Direction clear.
Energy stable.
Life working as one integrated system, not a series of trade-offs.
This is the difference between living by Default and living by Design.
Default isn’t failure, it’s fragmentation.
One area surges while another quietly fractures.
Your business grows, but your sense of self shrinks.
Your performance rises, but your relationship runs on fumes.
Your purpose expands, but your nervous system can’t keep up.
Default feels like:
✘ Clean on the outside, cluttered on the inside
✘ High-performing, low-fulfilling
✘ Moving fast, but not moving forward
Design is integration.
It’s when your inner world and outer world finally match.
When the way you think, lead, love, create, and show up all come from the same grounded centre.
That’s the architecture.
Your Purpose sets the direction.
Your Profits fund the freedom.
Your Performance keeps your energy clean.
Your Partner and home life anchor you.
Your People and environment shape your standards.
Your Personal Growth raises your ceiling.
Your Play and passions keep you alive.
When one pillar rises, the rest follow.
When one collapses, everything feels it.
Life By Design™ is about building a structure that holds, in every season, under real pressure, in the moments where most people default to old patterns.
No hacks.
No heroics.
Just a system for becoming the kind of human whose entire life operates at a world-class level.
A life where nothing is borrowed, nothing is compartmentalised, and every part of you is aligned.
This is the architecture.
And once you build it, it changes everything.
I’m Blake (BWT),
Byron Bay is home, but my work takes me to wherever high-performing founders hit the edge of who they’ve been and are ready to become someone new.
For the last two decades, I’ve sat with thousands of people at their inflection points:
founders, creatives, athletes, operators; humans who have already “made it,” but know there is another level their current identity can’t reach.
My work is simple: I help people master their inner world so the life they’re building can actually hold them.
I use whatever the moment calls for, breathwork, hypnosis, parts work, nervous-system regulation, identity architecture, relationship frameworks, psychedelic integration, and clean, direct truth.
No performance. No guru energy. Just grounded clarity and the ability to see what most people miss.
I’ve lived the full spectrum myself.
Built what I thought was the dream.
Lost it all.
Burned out.
Rebuilt from nothing.
Rerouted my entire identity.
Raised my standards, my family, my frequency.
I know what 'life by default' feels like, externally successful, internally stretched and empty.
And I know what it takes to build a life that’s integrated, grounded, and world-class across the board.
Life By Design™ was born from that journey, the system I wish I had when everything cracked open.
Not theory. Not hype.
An architecture for founders who refuse to choose between success and self.
If you’re here, you’re probably one of them.
Most people live on Default...
Waking up and running unconscious patterns: overwork, distraction, shallow connection, numbing habits.
They look “successful” but feel disconnected, from their body, their partner, their kids, themselves.
On Default, life feels busy but hollow. Chasing. Reacting. Surviving disguised as success.
Life By Design is the opposite.
It’s clarity, alignment, and intention. A regulated nervous system, connected relationships, and choices that reflect your deepest values.
It’s not perfection, it’s presence. A life that feels as good on the inside as it looks outside.
Life By Design is discipline without burnout. Intimacy without fear. Success without emptiness. Freedom, earned.
I’ve walked this path. I’ve trained with world-class teachers, tested the tools, and built a system that works, not in theory, but in the chaos of real life.
Life By Design isn’t a tagline, It’s how I live.
And it’s what I help every client create when they’re ready to stop living on default and finally own the life they came here for.
What People Are Saying...
Matt Schmidt
"Since working with Blake I’ve learnt the skills to apply to my life such as self awareness, self discipline, resilience, grit, determination, accountability through daily and weekly challenges from a genuine down to earth human being whose been through the fire and come out the other side better for it."
Liam O'Donnell
"I am wildly grateful to have someone like him in my life. The group programs that he creates are excellent, the content is second to none it really is up there with the elite. He really helps move the needle. If you are experiencing any challenges in your life then I really encourage you to connect with Blake."
Toni Gam
"Blake has constantly exceeded my expectations and challenged me in all the ways I’ve needed. If you’re looking to open your mind, be held accountable, connect with amazing like-minded people on a similar self-development journey, and create changes to live a life that’s in alignment with your values, then I couldn’t recommend it enough."
Beth Mattingly
"Blake's programs have literally changed my life! Blake has created a safe space for like minded people to connect, share and grow. It was pretty incredible to be part of a collective who were so open, vulnerable and supportive every step of the way. His work has taught me that anything is possible. For the first time in years, I feel like I’m actually living!"
Stacey Chagas
"I came in lost, broken and lived in a constant state of fear. Through this course I have learnt so much about me and know now that I have everything I need in me already, I am not lost, there is nothing missing. I felt safe and held and supported. That is a feeling I’ve never felt before. I am now so excited for my future because with the knowledge and tools I have, I know it will be so much happier and more fulfilling. "
Steph Palmese
“The personal toolkit is overflowing with new ideas and strategies I can continue to use and share with others. Blake is a knowledgable, warm-hearted, enthusiastic, down to earth, genuine coach. Within the first week of the program you witness and feel just how passionate he is about living by design and it is infectious! I'm so grateful for all that I have learnt and am very proud of the person I have become."
This is for you if...
✔ You’re no longer interested in “fine.” You want a life that operates at the same standard you bring to your work.
✔ You’ve outgrown one-dimensional success and want your entire life; business, relationships, health, identity, functioning at a world-class level.
✔ You’re willing to look at the parts most founders avoid: the inner world, the blind spots, the behaviours that cap your potential.
✔ You value honesty over comfort and want to be called forward, not coddled.
✔ You want structure, self-mastery, and a system that works, not motivation, hacks, or temporary spikes.
✔ You thrive around other high-performing humans who hold themselves to a high bar and expect you to do the same.
✔ You’re ready to raise your standards across every arena of life, not just the one you’ve already mastered.
It's not for you if...
✘ You’re looking for surface-level tweaks, not the deeper work that actually shifts who you are.
✘ You want shortcuts, hacks, or short-term motivation instead of structure, consistency, and self-mastery.
✘ You prefer talking about change to doing the work that creates it.
✘ You need external pushing rather than bringing your own agency, ownership, and follow-through.
✘ “I’m too busy” is still the story you tell yourself instead of taking full responsibility for your life.
✘ You’d rather stay comfortable than evolve, even when you know you’re capable of far more.
